Nadda Salim has been in the fashion field since 1995, has helped set up & launch some famous retail brands. She’s worked as Head Designer with Fashion stalwarts like Zahir Rahimtoola (Labels) and Asad Tareen (The Designers & Maysoon). With every new experience a different design philosophy or target market requirement has taught her to “know the client” for best results. She’s also been supplier and stockists with both these retailers.
A thorough professional, highly skilled and qualified designer who studied ‘Art & Design’ as well as ‘Design & Communication’ in school before venturing into Fashion Design for her Bachelors. A graduate from Pakistan Institute of Fashion & Design (PIFD) – formerly known as Pakistan School of Fashion Design (PSFD) – an affiliate of La Chambre Syndicale de la Couture Parisienne, France. The importance of this institute can be gauged by the fact that all fashion houses in France must register with ‘l’ecole de la mode’ to showcase anywhere in that country. The standards & competition of this institute are known to be very high plus the graduate list from ‘l’ecole’ includes top European designers such names as YSL.
Nadda also attended London College of Fashion (LCF) for a course in ‘Fashion Forecasting’ since it was a subject that intrigued her & she later freelanced and contributed articles & seasonal forecasts to FAQ magazine. Another are of design that she dabbles in is Jewellery Design and has won a much coveted Gold Jewellery Design Compeatition held by World Gold Council & ARY.
Currently involved in Fashion Education, she’s a faculty member at Asian Institute of Fashion Design (AIFD).
Nadda Salim designs both eastern and western wear but loves doing western wear (especially cocktail dresses) and did a much acclaimed collection of dresses for Labels that won her a lot of praise. In her view her preference is still western wear because of its ‘creative freedom’ although being one of the pioneers of western wear in Pakistan; she understands that the market for that is limited. Her eastern wear is a mix of traditional elements with a modern twist since the era of the traditionalist is more or less in the past now. This understanding and her slogan of ‘desirable functional clothing’ is the reason why Nadda has carved a niche for herself and has a diehard clientele who swear by her aesthetics no matter what the occasion.
In her own words..
“When younger, I never repeated a design – everything was an original and one-of-a-kind. Now I offer that in my Bridals. When a bride comes to me, she knows she’s wearing an ensemble designed just for her and it won’t be repeated. My brides love that. It’s the main reason they come to me, they don’t want replicas in different colours. Only I offer that facility”.
“When I started working way back in 1999, I was the only designer doing western wear, now everyone does it. It’s sort of lost its charm”
“Lack of originality is visible in our fashion industry, its unfortunate but being an infant industry which has come along way in the last few years, concentrating on the positives is a better idea. I wish Pakistani designers would work together as a unit rather than further dividing the fashion fraternity into cities. It speaks of immaturity”.
“I preferred to stay low key for all these years since I lived in two cities (London & Karachi) and was constantly flying in and out. Another reason was I had plenty of work without advertising through only word of mouth so I wasn’t that keen on publicity. But there’s a media boom in Pakistan and I’m willing to expand now so I’ve changed my strategy!”
Nadda is owned by ‘Nadda Incorporation’, a registered company in Pakistan. We are proud of our creative and experienced team. What sets us apart from others is that our Head Designer is a professional fashion forecaster so staying on top of trends is as natural as designing.
Our strengths include uncompromising quality, pure blends and natural fibres, good stitching and great finishing. We specialise in Bridal trousseaus, special occasion wear as well as wedding outfits for the entire bridal entourage.
Although our designs are worn by our exclusive clientele all over Europe, Canada & USA, through this website we wish to find new customers around the globe.
We at NaddaSalim.com believe in ‘Effortless Elegance’.
Trade Enquiries are welcome. Email: email@example.com mentioning trade enquiry in the subject line.